Privacy Policy

1. Introduction

West Prime Market ("we", "us", "our") is committed to protecting the privacy of visitors to our website and users of our services. This Privacy Policy sets out how we collect, store, use, and share your personal information, and describes the rights you have in relation to it. By accessing or using our website, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following categories of information:

• Account and contact information: such as your name, email address, and any details you provide when registering, subscribing, or contacting us.
• Usage data: information about how you interact with our website and tools, including pages visited, time spent, and features used.
• Device and technical data: browser type, operating system, IP address, and general location derived from your device.
• Communications: records of correspondence if you contact us with a question, request, or complaint.
• Cookies and similar technologies: as described in Section 6 below.

3. How We Use Your Information

We use the information we collect for purposes including:

• Providing, operating, and maintaining our website and analytical tools;
• Personalising and improving your experience with our services;
• Responding to enquiries, support requests, and feedback;
• Sending administrative communications, such as updates to our policies or terms;
• Monitoring usage patterns to improve site performance and security;
• Complying with applicable legal and regulatory obligations.

We do not use the information we collect to provide individualised financial or investment advice, and nothing on our website should be interpreted as such.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing personal data, we rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, our legitimate interests in operating and improving our services, and compliance with legal obligations.

5. Sharing of Information

We do not sell your personal information. We may share information with:

• Service providers: third parties that help us operate our website, host data, or provide analytics, subject to confidentiality obligations.
• Legal and regulatory authorities: where required to comply with applicable law, regulation, or legal process.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to appropriate safeguards.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember preferences, and understand how our site is used. You can control cookies through your browser settings; however, disabling certain cookies may affect the functionality of our website. For more detail on the categories of cookies we use, please contact us using the details provided on our Contact page.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including any legal, accounting, or reporting requirements. When information is no longer required, we take reasonable steps to delete or anonymise it.

8. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have rights in relation to your personal information, which can include the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information, subject to certain exceptions;
• Object to or restrict certain processing activities;
• Request a copy of your data in a portable format;
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details on our Contact page. We may need to verify your identity before responding to your request.

10. International Data Transfers

If we transfer personal information outside of the region in which it was originally collected, we take steps intended to ensure that appropriate safeguards are in place to protect that information in accordance with applicable law.

11. Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect personal information from individuals under the age of 18. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties, and we encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please get in touch via the details provided on our Contact page.